CHALLENGE
Oral-B has the leading brand, premium priced toothbrush with the largest market share in the U.S. Crest, maker of the leading brand toothpaste, was about to enter the market with their first ever toothbrush that had the industry buzzing. 

Oral-B had limited marketing materials, budget and virtually no toothbrush advertising.

SOLUTION
Oral-B Toothbrushes required the voice of a leader, a new brand image along with a revitalized tone and manner. Position the brand as the “gold standard” in toothbrush design and performance. Emphasize the only toothbrush designed by dentists. Expand new brand image across multiple channels to create the first integrated domestic brand campaign. 

RESULTS (In year one)
• Sales increased by 25%
• Market share increased 39% to 44%
• Demand exceeded supply
• Direct mail campaign garnered a 15% response
• Trade Show attendance, leads and sales grew
• Maintained #1 U.S. leadership in manual toothbrushes

DELIVERABLES
Strategic Audit and Development
Focus Groups 
Brand Positioning
Brand Identity
Print Advertising
Broadcast TV
Direct Response
Dimensional Mailer
Product Catalogs
Trade Show Graphics
Collateral Materials

CHALLENGE
Charlottesville’s only accredited, not-for-profit, Life Care senior living community is expanding. They needed to fulfill their current inventory and cultivate new prospects for their expansion, simultaneously. Competition from neighboring senior communities demanded that this brand refresh with a new perspective on what made the brand different, better and uniquely personal. 

SOLUTION
Elevate the brand image of Charlottesville’s most valued not-for-profit CCRC in two phases.

Phase 1: 6-month “refresh” interim campaign. Elevate the community with an upscale look, feel and tone. Own “only accredited” and “reason to discover”. 

Phase 2: Launch new brand campaign. Focus on the residents that make WCBR distinctive. They are the community. Enhance the upscale visual language, tone and message to further connect customers with the brand.

The “lifecare / lifestyle” icon was developed to emphasize a promise that embraces two very important features of the community.

RESULTS
• 14 events in 13 months
• Over 375 qualified leads
• Filled annual quota in ten months

DELIVERABLES
Brand Positioning
Brand Identity
Print Advertising
Direct Response
Event Marketing Materials
Email Marketing
SEO
Paid Search Campaign
Collateral Materials

CHALLENGE
Tradiant had the industry experience and foresight to solve the complexities of moving containerized freight on a global scale. Their premier online marketplace and e-commerce solutions would provide shippers and carriers with a unique competitive advantage to conduct business easily and cost-effectively, thus reducing errors, delays and cost overruns.

Tradiant’s online technology was new to the transportation industry. Convincing an industry to change its “old world” habits was one thing. Asking Wall Street to invest in a startup was another. Getting both to embrace the future on a limited marketing budget was like asking for a miracle.

SOLUTION
Create an integrated global campaign that positions the brand as the “online advantage for global transportation”. Portray the industry’s future dramatically different from how it is currently perceived. Utilize captivating visual designs that transcend, transform and depict an otherwise dreary industry into a more engaging one.

RESULTS
• Secured $25MM from investorswithin 90 days of launch (Exceeded projections by 250%)
• Acquired contract accounts with HP, APL, Cisco as well as other Fortune 100 & 500 companies in the first year
• Became the world’s largest cloud-based commerce network in five years

DELIVERABLES
Brand Positioning
Brand Identity
Logo Development
Print Advertising to Investment Community
Print Advertising to Trade
Banner Advertising
Website
Trade Show Graphics
Collateral Materials

CHALLENGE
The partnership of recognized leaders of intelligent products, Braun and Oral-B represented a major achievement in the design of form and function as applied to the science of plaque removal. InterPlak, maker of the only electric toothbrush, dominated the U.S. market. 

The Braun Oral-B Plaque Remover was set to launch in the U.S. with limited marketing materials and budget. 

SOLUTION  
Create the first integrated domestic brand campaign that positions the brand as the "only oscillating", plaque removing electric toothbrush that's “better designed and better performing”. Utilize the voice of the toothbrush leader, Oral-B, and the engineering expertise of Braun. Develop a new brand image that unified the two individual brands into one. 

RESULTS
• In 6 months, sales increased by 800% 
• In 6 months, market share grew from 0% to 5%
• Demand exceeded supply
• Direct mail campaign garnered over 25% response
• Trade Show attendance, leads and sales grew
• Unseated InterPlak as the #1 U.S. leader in electric toothbrushes in less than two years

DELIVERABLES
Strategic Audit and Development
Focus Groups 
Brand Positioning
Brand Identity
Print Advertising
Broadcast TV
Direct Response
Dimensional Mailer
Trade Show Graphics
Collateral Materials